Ascot Beds & Furniture | The World Of Mattresses

About Ascot Beds & Furniture

At Ascot, we genuinely understand the importance of comfort in any home, especially for rest and your beds.

Initially launching Ascot Bedding and Furniture as a small family business enterprise, we have successfully developed into a multi-million rand organisation. As the family is the heart of every home, we see you as the heart of our business.

In 1991 the Dussing Family started Bargains Galore, a small pawn shop in Alberton. The idea of this being the start of bigger things never even crossed their minds then. With the opening of a second business, Foam & Mattress King, they realized that more extraordinary things were awaiting them.

The business reached numerous heights, which allowed them to open a branch at Rand Ridge Mall in the North of Johannesburg. The closing of the two small shops led to the successful opening of a new shop called Ascot Bedding and Furniture in Alberton Lifestyle Center. Rand Ridge Mall shop later moved to bigger premises in Woodmead Commercial Park.

Ascot Beds then expanded to Montana in Pretoria North. In 2012 Ascot Beds took over Times Furniture in Heidelberg and combined it with the more excellent Ascot Group, already doing business for 21 years. The next step was to go Nasional, and a new shop opened in Port Elizabeth. Ascot beds also started a contracting division which supplies mattresses and furniture to the hotels and guesthouse industries, game lodges and interior decorators.

Ascot beds have been in operation since 1991 with an operational warehouse distribution Head office in Steeldale Johannesburg.

  • During Covid-19, Ascot beds started online marketing
  • Facebook and Instagram ads introduced
  • 2020 due to Covid 19, Ascot Beds online started due to the need for beds in lock down
  • Due to online traffic, our site was revamped to handle more customers
  • Expanded to selling on Makro
  • Teamed up with “die Bou Ou” en “Droom troue” for show time and ads
  • You tube info clips posted
  • Our website is upgraded to accept card payments via PayFast
  • Then started selling to Takealot
  • Offering Mobicred for credit options
  • Deliveries are done Nation wide
  • PayFlex was introduced since we have grown in web traffic and online presence

Ascot beds are now also in Meadowdale and deliver 31 years of hands-on experience in the retail bedding market. After years of listening to customers’ requests, Leopold Dussing, the company’s chairman, set out to source and produce the Ultimate bedding range of mattresses and base sets suitable for everyone`s needs. The result is an exclusive range called the Perfect Collection, launched on 23 October 2013. View the entire range on the web at www.ascot.co.za

 All these beds were designed from scratch with no comparison on the market. Choose from a Perfect-, Noble- or Hotel Collection in the range.

Ascot beds believe in living up to the company values of service excellence, honesty, integrity and after-sales service and support. As the family is the heart of every home, we see our clientele as the heart of the business. With our experience since 1991, Ascot Beds are confident in providing you with a mattress that is perfectly matched to your body`s weight, shape and lifestyle. Ascot beds now offer you the complete Perfect collection range for a Perfect sleep at a Perfect price in our shops and online.

With our experience since 1991, Ascot Beds are confident in providing you with a mattress that is perfectly matched to your body`s weight, shape and lifestyle. Ascot beds now offer you the complete Perfect collection range for a Perfect sleep at a Perfect price in our shops and online.

As your day does not begin without sleep, we pride ourselves on ensuring that you get the sound sleep you deserve to function productively.

For enquiries about Ascot stores, view our Contact Us page.